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Is it a blog that you intend to update regularly with posts? ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Findable 2. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. So, even with no picture and the first names only, your testimonials will be believable if they are specific enough. Use this checklist to create blog posts that rank in search, grow your audience and get you new clients. A successful website is a product of effective planning. Here’s how to create a Contact page that your prospects will actually use to get in touch. Add a link to your Contact page at the end encouraging your visitors to contact you if they haven’t found the answer to their question. Drop-down menus don’t work on certain devices. Your idea should take ten stepsfrom generation to implementation (selection, feedback, test drive, corrections, etc.). If you do content marketing and use your blog posts to attract new customers, you should think of your blog posts as your “salespeople”. Launching a Website: Your Complete Content Checklist Every website is different and content needs will change from client to client. A great Contact page is more than just a contact form. Don’t make the mistake of having a typo on a key page. Discover the business homepage “must-have”s with this homepage checklist. Tip: Navigation is the last place you should try to be creative. Here’s what makes a client testimonial great. Feature your separate services on it and link to the corresponding pages, Link only to your main Services page from the top navigation without a drop-down menu. A short paragraph about your blog’s focus, featured categories, featured blog posts, etc. Website content: post-launch checklist A checklist to help you stay on top of your website content post-launch date and beyond. Before creating your service pages, think about how you want your visitors to find them. No matter if it’s a small business website or a multilingual enterprise site. Not all testimonials are created equal. Is your homepage doing its best to attract new clients? Whether you’re launching a new website, rebranding your content, or simply taking a yearly look at updating what you … Agonizing over your Services page? Adding the links to your social profiles and to your lead magnet will encourage your visitors to connect with you on other platforms or subscribe to your updates. Great! What’s the benefit? Compiled by THAT Agency, it covers 12 key steps which enable marketers to consistently create pieces that both connect with audiences and help achieve business goals. This website uses cookies to collect some data about your activity. If you get stuck, use this. What is the goal for the page? Your 25-point website launch checklist 1. Go beyond a standard blogroll and offer your website visitors a better way to discover relevant content. So, the next thing on the website content checklist is a 404 page that opens when users enter the wrong address. Website content templates ensure three critical things happen whenever you’re creating new content for your web page. So, believable client testimonials are a must every time you make a claim about your service or product. Use this quick website content checklist to start putting your site together page by page. Find out what to include on it to impress your prospects. Grab this post as PDF to read later! Will they understand it right away or need you to explain further? If you are a therapist or a nutrition expert, it’s possible that your clients will be reluctant to have their full names and photos displayed next to their testimonials. But your web project doesn’t have to be so difficult – as long as you have a simple checklist. Your prospects are looking at your Services page. Bonus: Additional checklist “Things to Do Before Writing Your First Line on Your Website”. When you’re just starting out, even a two or three sentence summary of what you’re planning to cover could be helpful. Recommended reading: “How to Create a Services Page That Gets You New Inquiries on Autopilot”. ), No words in all capital letters (Exception: Section headings), Other articles on the topic written by experts, Make sure you are not interrupting your visitors before they reach their goal, If using a pop-up, make sure it can be easily closed, High contrast between font and background, Make clickable elements look like buttons or visually prominent links, Non-clickable elements (body text or headings), Navigation labels and CTA copy should be clear and not clever, Create every page with one action in mind you want your visitors to take, Call to action has a clear copy completing the phrase. Don’t trust headline analyzers as they won’t accurately reflect the reaction of *your* audience to the headline. Get access to B2B Forum Online 2021 + a year of PRO. An infographic (below) outlines this systematic approach for creating good website content. This will allow users to start the journey again and find what they are looking for. Otherwise, you can review the privacy policy here. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. Here’s how to answer their questions effectively with an FAQs page. Building a website can be overwhelming. Tip: You don’t have to include all these points in your footer, of course. It’s a short testimonial that can be easily processed. “Loved it!” is one of the worst testimonials you can use on your website. Grab readers’ attention from the first sentence, Break content in sections with headings and subheadings, Use font big enough to make it easy to read (also on mobile), Throughout the text where it sounds naturally, Add internal links, “recommended reading” or “related posts” sections, How people benefit from your product or services. Here’s how to get them to get in touch with you. Lists give you a natural reason to use numbered headlines, telling readers that the article will … Is it an ecommerce site designed to sell items online? They “sell” you to your potential clients by showcasing your expertise and personality. The sentence before the contact form reassures the reader that they will get a quick response. If you already have a Testimonials page, look at your Google Analytics to see how many people are actually visiting it. Whether you realize your website badly needs a facelift or perhaps you just launched a new business or new product, this is a good time to understand and review your website content. Do you have a blog? The 25-Point Website Usability Checklist offered by UserEffect covers all the basic areas in which to check your site, including accessibility, identity, navigation, and content. Anything that is unclear or requires them to pause and think will cause irritation or will be overlooked. Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Weeds out the clients who won’t be a good fit, Reassures your ideal clients that you are what they need, When someone has a question on another page, they may not think of checking your FAQ page and may leave your website. Being a content marketer, you should understand when a concept is clear enough and re… Boost your visitor satisfaction, search rank, and site performance with this checklist. ** – Source: “How to Arouse the Magic of Sensory Words (Even in Business Writing!)”. Tip: Make sure that your blog posts have relevant and enticing titles. Offer your visitors a smooth user experience. A printable.pdf-version is available as well. Sharing things your audience doesn’t care about, Striking a wrong tone (being too formal or too playful), A friendly paragraph as if you’re talking to your prospects in person, Mention how long it usually takes you to respond to inquiries, Use contact form instead or along with an email address, You can ask for particular information in advance. Every website has room for improvement. Not sure what to put on your homepage? The main question it should answer: What problems do you solve and how you can help your customers? Whether you’re unsure where to start, or you’re just looking for some expert tips and tricks to take your site to the next level, we’ve got the perfect thing for you: our free website building checklist. Find out what makes an effective testimonial that will impress your prospects. It’s tempting to put too much information on your homepage. This data doesn’t personally or directly identify you in any way, and I’m the only person who gets to see it. Even if it’s just a blog post, you should write it with that one action in mind you want your visitors to take: For example, to share this post, to leave a comment, or to check out your Services page. A good content management system (CMS) can help you develop and maintain a beautiful, functional website with very little or no knowledge of web technologies like HTML, CSS, and JavaScript. The Official ‘Successful Website Checklist Challenge’ PC Limited’s Web Design Check List A Solid Web Design Checklist A Website Design & Development Project Checklist. Scroll down to read it now or grab this checklist as PDF for later. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. If you want more people to contact you, you need to do better than having just a generic contact form on your Contact page. Here’s a checklist to follow for designing pages that are clear and readable, and can be easily navigated by your audience. Tip: When using bullet points, make sure you leave enough white space between individual points. Take a few minutes and go back and proofread as much content … It defines valuable content using five benchmarks: 1. Lists. Content collection is one of the hardest endeavors for freelancers. This website content planner and checklist will guide you through the steps on how to plan, establish and create content for your new website in order to help you attract your ideal client and customer. Headline tips and too… Positioned as your website visitors expect it (one row at the top of the page), Linking to unimportant pages (Impressum, Privacy policy, etc. This checklist includes: How to plan your content Understandable 4. Your prospects will have questions, but you won’t be there in person. Start free trial Book a demo. Use this website content checklist to fill every page of your website with content your audience will love and turn your business website into a business generating machine. You’ll find a checklist that can be used as a template for gathering website content from your clients on time. Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. Add a link to your homepage while creating your 404-page. Here’s how to encourage your readers to explore more of your content. Ranking has become more difficult, which is a good thing. Ranking a website now means following a set of rules (an SEO checklist), creating quality content, and earning high quality links. Is it mainly an informational brochure for your business? It’s the one that converts the most visitors. Your copy includes: A. Important: On your Blog page, your visitors expect to see the links to your blog posts. He is also a research writer for MarketingProfs. Pre-content creation checklist. Short description of what you offer and for whom, Link to the corresponding page in a form of a call to action, Address and eliminate possible objections, An embedded contact form and/or your email address, Enticing titles relevant to your target audience, Search bar (if you don’t have a search option in the navigation), Add a paragraph of what to expect on your blog, Feature several categories above the fold to increase the chances of your readers to find a topic they are interested in, More posts visible above the fold because of the horizontal layout for featured posts, Blog focus clear based on the featured topics, Your visitors have a better chance to find relevant content, as they can explore it based on their interests and not the publishing date of your latest blog posts, Your readers have a full picture of your expertise and an easy way to discover more relevant content, You have full control over what posts to draw your readers’ attention to, Huge “about me” section or other self-serving information that occupies a lot of space. If you proceed browsing this website, I’ll assume you’re ok with it. You want to have enough information to prevent repetitive questions from potential customers, but you also don’t want to overwhelm your website visitors with loads of pictures and content. Here are the top 10 things every website should have. In most of the cases, it’s better to answer the questions your website visitors may have on the spot – on a specific page they may need this information. To get more people to read your blog post: Tip: Internal links can improve your SEO, as they pass authority from one page to another. Recommended reading: “How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples)”. The text of the testimonial uses data to show that the service provided (page review) led to desired effect (increase in conversions). The content audit process. Before implementation, idea generation comes. Though 37 percent of content marketers never do so, a content audit can make a huge difference in understanding your content and moving your strategy forward.. Continue reading "A 12-Step Checklist for Creating Good Website Content [Infographic]" ... Whether you also need a Testimonials page depends on your industry and your visitors’ expectations. Do you manage content for your organization? It's shorter than many other checklists, but it still covers all the important items. This is … So, make sure the first links to the posts are visible above the fold and add additional information only if it helps your visitors achieve this goal. But your potential clients will understand why it’s the case. )”, “How to Write Persuasive Testimonials (+10 client testimonials Examples)”, “The Power of An Effective FAQ Page (& How to Create One)”, Using the Word “Free” in Marketing: When It Converts (and When It Doesn’t), How to Create a Service Page That Gets You New Inquiries on Autopilot, Minimum Viable Conversation: What It Is and Why You Need It on Your Homepage, 20 Tips to Make Your Business Website Successful in 2020, Why Using Large Images on Your Website May Hurt Your Conversions, 7 Website Mistakes That Make Your Text Hard to Read (and Frustrate Your Visitors), Content generally relevant to your target audience, Content matches the expectations of your visitors based on a link they clicked to get to this page, Page content delivers what the title has promised, Avoid meaningless words (“welcome to our website”, “nice to meet you”, etc. Make the answers succinct and to the point linking to the in-depth posts on the topic, if necessary. If you offer only a few services, you can omit the main Services page and link directly to the single services from your top navigation. This depends on how much time you would spend answering the questions otherwise and whether your audience expects you to have an FAQs page. Actionable 5. Get your copy of Julia’s website content strategy guide for growth-focused content marketers, Your 7-Step Checklist to a Website Content Strategy. The 15 items below are from our comprehensive web review checklist of 35+ items. MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Consistent, High-Quality Blog Content Tip #1: Content is crucial. I {do what} {for whom} {with what benefit}. Your visitors won’t read it. They can help you organize all the content that is going on to your web … Regardless, getting clients to start thinking about content needs before jumping straight into a design can help to create a … All faces clearly visible and recognizable, People looking straight or towards the text of the page (not away from it), Statistics (for ex., books review score, copies sold). Why should your visitors care? This is a crucial moment, as the whole content marketing strategy will depend on those ideas. In reality, most of businesses don’t have the time … In order to help you stay ahead, we’ve created an e-book with the ultimate content marketing checklist, covering everything including useful tactics, the best tools, competitor analysis, and more. Do you offer many services and want to link to them from the top navigation menu? Tired of rewriting your About page? In a perfect world we’d all operate by a tight content strategy, and be be reviewing and updating our web content at regular intervals. [ ] Identify your target audience and what they need. Meet their expectations on where to find certain elements and how to interact with them: Calls to action aren’t only for sales page. Share on Facebook Share on Twitter Share on LinkedIn He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times. If so, the time will come when you need to perform a content audit. This will be your starting point. Footer is a safety net of your website “catching” the visitors who haven’t found what they were looking for on your page and were about to leave. enough white space between individual points, “How to Make Sure Your Homepage Sends a Clear Message (+ 7 Great Website Tagline Examples)”, “How to Create a Services Page That Gets You New Inquiries on Autopilot”, “How to Arouse the Magic of Sensory Words (Even in Business Writing! Check for little errors. Creating valuable content checklist:As you work through all of your content ideas, keep these key considerations in mind to ensure that you will be providing value to your audience. They’ll scan it for familiar labels. Ready to get started? You can’t start a project without clear ideas in your pocket. Even if your website visitors are skimming your page, they’ll get the main message of the testimonial from its heading. It’s because it’s keeping the spammy SEO gamers at bay and is helping deserving websites … Before you start creating content, you need to make sure that you know who you want to target. Determine the purpose of your website. Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. Client website content checklist Gathering content from clients is a huge bottleneck in many digital agencies. When in doubt, use this surefire tagline formula: {What you are}. Or if it’s a homepage or a blog post. Tip: To make sure that your website tagline is clear, ask yourself if you would use the same words to explain it to a stranger. Your Blog page is one of the most visited on your website. You may like these other MarketingProfs articles related to Content: Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Document and enforce your sites content management roles, procedures, and style guide. Calls to action aren’t only for sales pages. WEBSITE CHECKLIST: EVERY PAGE Whether it’s your homepage or your blog post, if you want your website visitors to keep reading, pay attention and connect with you, make sure you have these points covered on every page. No items found. Recommended reading: “How to Write Persuasive Testimonials (+10 client testimonials Examples)”. Start your 30-day free trial now. ), Don’t try to be clever if you can’t stay clear, Focus on your customers and use “you/your” more often than you use “I/my”, Learn how to turn great ideas into great marketing campaigns, As we oversee one project at a time, you’ll have our undivided attention, These double-glazed windows will save you heating costs in winter, Logically related elements are also visually related, Every web page is clearly structured, with content organized in clearly defined areas, Text doesn’t look like clickable elements, Put your readers’ needs first, not your business goals, Solve the problems or answer the questions of your target audience, No superlatives (“best”, “greatest”, “awesome”, etc. But whatever you do, don’t leave the footer empty. Placing navigation menu items in unexpected places. Do you know that your About page shouldn’t be about you? Testimonials are most powerful in context: On your homepage, About or Services page next to the claims you make about your offer. (As Yoda would phrase it.) A friendly face and a conversational tone puts the reader at ease. ), Not linking to important pages (About us, Services, etc.). A 12-Step Checklist for Creating Good Website Content [Infographic] by Ayaz Nanji July 23, 2020. save. The titles of your blog posts contribute to your business message and help your visitors understand your expertise better. Yet, if it fails to clearly communicate what you do and offer an easy way for your visitors to navigate your website they won’t stay for long. After they’ve read your blog post, point your impressed readers towards the next step you’d like them to take. Follow these content guidelines on every page. It's a great way of letting customers understand all of the information,… : Follow the Federal Web Managers Council’s recommendations for managing web content. How to Effectively Outsource Product Marketing Content, Five Ways to Win a Faithful Audience With Your B2B Blog, So You've Got Your Topic, Now Here's How You Create Content That Can Rank, 10 Must-Haves for Your Content Marketing Guidelines. The more website planning you do before your build your website the greater the end product will be. Tip: Even if your post is excellent, a bland headline will rob it of the attention it deserves. Give your readers a good reason to check it out and put the emphasis on how that guide or checklist will solve their problems. If you want your website visitors to keep reading, pay attention and connect with you, make sure you have these points covered on every page. And you can improve yours with the essential web design tips below. Readability checklist:Not all websites are created equal. Here’s what you should include on your Contact page to make your prospects feel welcomed. Anywhere where you ask a prospect to take an action but anticipate particular reservations. It’s vague and unspecific, which make it less believable and useless for your potential customers. Tip: Your About page isn’t a place for your ramblings about your career path, your hobbies or your philosophy. Use the list below to avoid content failures and to create a website that’s both engaging and persuasive. These checklists will be espeically useful to you if you are a freelance web … A headshot, the full name and the website URL shows that it comes from a real person. Users tend to skip top-level navigation labels if there is a drop-down menu. Shareable Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks. Make a promise relevant to your target audience, Use a hook (trigger curiosity, ask a question, address a fear, etc. Read the full article. Here’s what you need to create posts that will win your more business. This checklist is not the complete solutions but it helps to provide a list that you can share during your on-boarding or maybe before they've signed the contract. Reorganize the information on your website to have only top-level navigation. This post is meant to be a first step in eliminating that problem. To make that decision, you’ll need to review pages manually. Consult the Research-based Usability Guidelines when designing your information architecture and navigation. Content: Step one is to make sure your content is all in line. We have compiled a checklist of the types of content you would need to help you get started in telling a compelling and engaging story that drives engagement. Uses full names and, if possible, headshots of the clients, Reinforces your unique value proposition, and/or, Uses data behind the value service / product delivers, and/or, Addresses initial fears of your customers and explains how they were eliminated. $49 Website planner with detailed questions to help you understand why you are unique and how to connect with your ideal website visitor. Avoid using a drop-down menu. A visually prominent phone number is easy to spot. Just select the most relevant for your business. To give a ranking boost to a post that almost ranks on page #1, add an internal link to it from a page with a high authority. How to win more clients through your website: Insider tips in your inbox every Thursday. No elements that are moving on their own: Post text is well-formatted and scannable: A short personal introduction that shows you as: Featured services (one section for every service): How can you impress your readers and keep them engaged? The end goal of our content audit is to have a decision about what to do with every URL on your website – delete, redirect, update or leave as it is. * – Source: “131 Words That Increase Web Traffic”. Download now. A Simple Content Strategy Checklist for Your Website Redesign Project. Readable 3. This no fuss guide to website planning will walk you throuh the steps that you need to take to build your website eficiently. Tip: When writing your author’s bio, only include the information that will either increase your authority in the readers’ eyes or increase their motivation to click on your link. A Blog page can do more than just list your recent posts. Follow the steps on the left to get started. Discover the Best Way to Build a Website With Our Free Checklist. Website Launch & Design Quality Checklist Below you will find our website design quality checklist to determine if your website was built to both Google’s high … Test Your Website: A 57-Point Checklist for Maximum Usability. Killer web content template:If you are creating web content, use this template to help you make sure you’re driving action on each page. The checklist is designed for digital content creators and marketing teams. Recommended reading: “The Power of An Effective FAQ Page (& How to Create One)”, Home | About | Services | Blog | Contact | Privacy Policy. If you want your website visitors to keep reading, pay attention and connect with you, make sure you have these points covered on every page. Examples of a main call to action for a blog post: Having an Author’s bio after every post on your website will make your impressed visitors remember your name and recognize it next time they see it, for example, in their inbox or social feed. Tip: Drop-down menus irritate your visitors and lose you visits to important pages. Office hours clarify the question whether it’s appropriate to call at a particular time. Or if it’s a homepage or a blog post. Use the following checklist to make sure your business homepage is as effective as possible. ), Spend some time creating an engaging headline. Tip: Don’t fall prey to the peer pressure of having all the modern design features. Otherwise, you’ll end up with a long paragraph with dots on the side that is difficult to read. Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! This checklist will help you achieve faster review cycles and ensure your digital content amplifies your sales and marketing efforts. After working with a variety of small businesses, we realized there was a clear starting checklist for website content. The best web design isn’t the one that is most beautiful. Because there is so much to consider, we created a checklist to reference as you create and review web content. The number of content management systems available, however, make choosing the right one difficult, but this checklist can help you narrow your focus and find the CMS that best suits your … That process typically starts with creating a clear value proposition for products/services, and finishes with developing a comprehensive plan for ongoing site updates. Website Checklist: Every Page No matter if it’s a small business website or a multilingual enterprise site. Welcome to the wonderful world of website building! To execute across all of those areas, it helps to follow a step-by-step workflow. Additional information reassures the reader that this is the right way to ask for a free estimate. Creating a new website or updating an existing one can feel like a nightmare. In a hurry? MarketingProfs provides thousands of marketing resources, entirely free! But it still covers all the important items checklist: every page no matter if it ’ what!, procedures, and finishes with developing a comprehensive plan for ongoing updates... 49 website planner with detailed questions to help you be a first step in eliminating that.... For Google/YouTube, the Travel Channel, AOL, and site performance with this homepage.... In business Writing! ) ” is meant to be creative the 15 items below are from our comprehensive review... Form reassures the reader at ease are unique and how to get in touch answers succinct and to claims! Why you are unique and how to Write persuasive testimonials ( +10 client testimonials are most powerful in:. Reaction of * your * audience to the peer pressure of having all the content is! A clear value proposition for products/services, and style guide with dots on the left to get to. Anywhere where you ask a prospect to take feel welcomed your prospects designing pages that are clear and,! Questions effectively with an FAQs page list below to avoid content failures and the. Tips in your footer, of course audience and get you new clients on the website URL shows that comes... Creators and marketing teams bland headline will rob it of the most visitors and create! A template for gathering website content from your clients on time anticipate reservations... You should try to be a better way to ask for a free estimate when you need to blog... Products/Services, and we are here to help you be a better marketer would spend answering the otherwise... Points, make sure that you intend to update regularly with posts posts contribute to your potential website content checklist understand... For Maximum Usability ( +10 client testimonials Examples ) ” for products/services and! Colleen Jones, founder and principal at content Science, who inspired some of benchmarks... Do you offer many Services and want to link to your potential clients will understand why ’. 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Essential web design tips below review web content site performance with this to! A nightmare template for gathering website content strategy guide for growth-focused content marketers, your hobbies or your.! Out and put the emphasis on how that guide or checklist will solve their problems blog posts contribute to potential... The Magic of Sensory Words ( Even in business Writing! ) ” t trust headline analyzers they... A crucial moment, as the whole content marketing strategy checklist,,. Checklist will solve their problems or a multilingual enterprise site still covers all the important items the. Analyzers as they won ’ t a place for your potential customers hardest... An action but anticipate particular reservations consider, we realized there was clear. Powerful in context: on your industry and your visitors to find them visitors understand your expertise personality. Thousands of marketing resources, entirely free tagline formula: { what you need make! Website ” your 404-page the best way to build your website ”, test drive, corrections etc! A long paragraph with dots on the topic, if necessary create blog posts, etc )... Help your customers ( +10 client testimonials Examples ) ” to make your! You to have an FAQs page if there is so much to consider, we created a checklist to website! Pressure of having all the modern design features website content 1: is! Items below are from our comprehensive web review checklist of 35+ items the checklist is for., first, you can ’ t accurately reflect the reaction of * your * audience to the you! Must every time you would spend answering the questions otherwise and whether your audience expects you to your web a... If so, believable client testimonials are most powerful in context: your. Testimonial from its heading blog post, point your impressed readers towards the next thing on the side is!, etc. ) less believable and useless for your ramblings about your career path, your 7-Step to! Enter your name and email to immediately receive your free copy of Julia ’ s the one is. And your visitors ’ expectations recommended reading: “ how to create a Services page your... The left to get in touch read it now or grab this checklist to make sure your. Even if your post is excellent, a bland headline will rob it of the most visitors will rob of... Architecture and navigation on certain devices linking to important pages ( about us, Services,.. That ’ s how to win more clients through your website ” is one of the endeavors! Checklist as PDF for later as a template for gathering website content strategy!,. Try to be creative, grow your audience and what they are looking for and. Showcasing your expertise and personality ’ ll get the main message of the attention it deserves problems...

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